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My Resume

Professional Information

I am a results-oriented and driven professional, with more than 17 years of experience in strategic marketing, digital marketing, website management, and graphic design. I am looking for a position that will allow me to showcase my ability to manage multiple projects and deadlines, along with exemplary leadership and people skills.​

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Below are previous positions, held over the past 10 years. My versatility and ability to manage and deliver results in a broad array of industries are highlighted.

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2023 - 2023

Mac Papers & Packaging

Digital Marketing Manager

Jacksonville, FL (Hybrid)

Responsible for strategy, execution, support, and maintenance of on and off-line marketing tactics including but not limited to SEM, SEO, digital media, email marketing and automation, conversion rate optimization and user experience. Collaborated with leaders and teams across different business lines. Planned and executed impactful integrated marketing campaigns that drove demand generation, top-of-funnel opportunities, brand awareness and thought leadership.

2017-2020

The Suddath Companies

Senior Digital Marketing Specialist

Jacksonville, Fl (Hybrid)

Oversaw development, implementation, UAT, and document publishing workflows for all websites including API integrations for CMS, over multiple environments including development, staging and production, and MA tools.  Managed SEM tactics with agency partners. Conducted testing and implemented website enhancements, and ensured campaigns were properly maintained to meet performance objectives.

2020 to 2023

TeleSpecialists, LLC.

 Senior Digital Marketing Manager

Ft Myers, FL (Remote)

Leader in the implementation of all digital marketing tactics, including website updates, search marketing, webinars, digital display advertising, analytics, etc. Champion marketing automation efforts for developing qualified marketing leads. Lead generation-first mindset, coupled with constant and consistent desire and effort to improve campaigns, obtain marketing qualified leads, and accelerate personalized marketing efforts.

2016-2017

Healogics Inc.

Marketing & Communications Graphics Specialist

Jacksonville, Fl (In-Office)

Designed three national campaigns including collateral such as posters, infographics, ads, flyers, presentation templates, and promotional giveaways for both digital and print.

2011-2015

Techwell Corp. (Software Quality Engineering)

Marketing Project Manager—Events

Orange Park (In-Office)

Managed, planned, and executed two co-located educational conferences for software professionals each year, consisting of two events with more than 100 vendors and 1,600 attendees.  Implemented production and placement of advertising concepts as well as campaigns to draw attendees to events.

Education

Bachelor of Science

Indiana State University, Terre Haute, Indiana

Major in Speech Communication Public Relations

Graduation Date: May 2006

Skills

Technical Skills - Level of Knowledge

MICROSOFT OFFICE

PHOTOSHOP

ILLUSTRATOR

HOOTESUITE

GOOLE ANALYTICS

GOOGLE ADWORDS

HTML & CSS

© 2020 - Jaclyn Sparks
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