Email Marketing

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I've created multiple email designs on a weekly basis as well as managed a monthly email schedule to ensure each event within the conference was showcased equally and to the right audience by pulling segregated lists on a multitude of attributes to prevent oversaturation. I reported on the number of emails delivered, opened, contacts that opted out, as well as the number each link was clicked. I've conducted multiple A/B tests to see what topics, designs, verbiage, etc. our audience related to more actively.